Set Up Server-Side GTM
Last updated: March 18, 20266 min readAdvancedBrandDeveloper
Server-side GTM (sGTM) processes events on your server instead of the client browser. Arqam360 forwards consent events to your sGTM container with full GCM v2 mapping.
Prerequisites
- A Google Cloud Platform account
- A server-side GTM container deployed and running
- Your sGTM container URL (e.g., https://sgtm.example.com)
- An Arqam360 Pro or Enterprise plan
1
Go to Integrations
Navigate to the Integrations tab in your dashboard.
2
Select Server GTM
Click the Server-Side GTM card and click 'Connect'.
3
Enter container URL
Provide your sGTM container URL.
4
Test the connection
Click 'Test Connection' to verify Arqam360 can reach your container.
5
Enable
Toggle the integration to active.
Consent Signal Mapping
Arqam360 sends consent_update events to your sGTM container with the full GCM v2 parameter set (analytics_storage, ad_storage, ad_user_data, ad_personalization). You can use these in your sGTM tags to gate data processing.
Your sGTM container URL must use HTTPS. HTTP connections will be rejected for security.
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