IAB TCF 2.3 Implementation
The IAB TCF 2.3 is a standardized framework for communicating consent choices to ad tech vendors. Arqam360 supports TCF 2.3 to help you comply with programmatic advertising requirements.
What is TCF 2.3?
The Transparency and Consent Framework v2.2 is an industry standard by IAB Europe. It provides a common language for communicating consent to advertising vendors, ensuring they receive and respect user choices.
TCF Purposes
- Purpose 1: Store/access information on a device
- Purpose 2: Select basic ads
- Purpose 3: Create a personalized ads profile
- Purpose 4: Select personalized ads
- Purpose 5: Create a personalized content profile
- Purpose 6: Select personalized content
- Purpose 7: Measure ad performance
- Purpose 8: Measure content performance
- Purpose 9: Apply market research to generate audience insights
- Purpose 10: Develop and improve products
Enable TCF in configuration
Add tcfEnabled: true to your widget configuration.
Map categories to purposes
Arqam360 maps your consent categories to TCF purposes automatically.
Test the __tcfapi
Verify window.__tcfapi is available and returning correct TC strings.
<script src="https://cdn.arqam360.com/widget-v2.js"
data-key="YOUR_API_KEY"
data-tcf-enabled="true"></script>Testing TCF
Open your browser console and run: window.__tcfapi('getTCData', 2, function(data) { console.log(data); }). You should see the TC string and consent data.
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