GA4 Measurement Protocol
Last updated: March 18, 20265 min readIntermediateBrandDeveloper
The GA4 Measurement Protocol allows Arqam360 to send events directly to Google Analytics 4 from the server, bypassing ad blockers and client-side limitations.
1
Get your Measurement ID
Find your GA4 Measurement ID (G-XXXXXXXX) in GA4 Admin → Data Streams.
2
Generate an API Secret
In GA4 Admin → Data Streams → Measurement Protocol API Secrets, create a new secret.
3
Connect in Arqam360
Go to Integrations → GA4, enter your Measurement ID and API Secret.
4
Test
Click 'Test Connection' and verify events appear in GA4 Realtime report.
Events Sent
Arqam360 sends consent_update events with consent state parameters. These events appear in GA4 under the Events section and respect the consent mode settings.
Use the GA4 DebugView (Configure → DebugView) to see events in real time while testing.
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