Google Consent Mode v2 — Done Right
Arqam360 implements Google Consent Mode v2 in full. Recover ad attribution, enable conversion modeling, and stay compliant — without writing a single line of code.
30%
Attribution recovered
4/4
Consent signals covered
0 code
Implementation needed
How Consent Mode v2 Works
Arqam360 handles the full Consent Mode v2 lifecycle automatically.
Default to Denied
Arqam360 initializes all four consent signals — analytics_storage, ad_storage, ad_user_data, ad_personalization — to denied before any tags fire.
Collect Consent
Your branded banner collects visitor consent. Arqam360 fires gtag('consent', 'update') in real-time with the correct parameter values.
Recover Data
Google's conversion modeling kicks in. You recover up to 30% of attribution data that would otherwise be lost, keeping your campaigns accurate.
Full Consent Mode v2 Coverage
All Four Signals, Denied by Default
analytics_storage, ad_storage, ad_user_data and ad_personalization all fire denied before any Google tag loads, then update on the visitor's choice — which is the part most implementations get wrong.
Conversion Modeling
Enable Google's machine learning to model conversions from users who decline cookies. Recover lost attribution data.
All 4 Signals Covered
analytics_storage, ad_storage, ad_user_data, and ad_personalization — all handled automatically. No manual gtag calls.
Basic & Advanced Modes
Support for both basic mode (tags blocked until consent) and advanced mode (cookieless pings + conversion modeling).
Real-Time Diagnostics
Dashboard shows consent signal status, tag firing confirmation, and Google Ads diagnostic pass/fail in real-time.
Server-Side Signal Delivery
Pair Consent Mode with the event pipeline to forward signals to 10 platforms server-side. Consent signals reach ad platforms even when client-side trackers are blocked.
Who Needs Consent Mode v2
Google Advertisers
Required for EEA ad campaigns. Without it, you lose audience targeting, remarketing, and conversion measurement.
MENA → EU Sellers
Selling to European customers from Saudi Arabia or UAE? Consent Mode v2 is mandatory for your Google Ads campaigns.
Performance Agencies
Manage client ad accounts? Arqam360 lets you certify all clients from one dashboard with agency-wide reporting.
Works with the Arqam360 Suite
Every product integrates seamlessly — data flows between them so you don't have to.
Get Google Consent Mode v2 Certified
Join the MENA businesses using Arqam360 to maintain Google Ads performance while meeting EEA consent requirements.