Field notes

Honest writing about how this product actually works.

Two flavors: representative scan analyses (what the scanner finds on a typical MENA ecom site) and field notes from the team (build-in-public essays). When a real named customer opts in, you'll see them here too.

We don't run fake testimonials or invented metrics. The pieces below are either honest archetypes (clearly labeled) or first-person engineering essays from the team. Real named customer case studies appear here as merchants opt in.

Anatomy·Ecommerce·7 min read

Anatomy of a MENA ecommerce scan

A walkthrough of the cookies, trackers, consent gaps, and signal-loss issues a typical MENA ecom site shows on a first scan — and what the fixes look like.

Field note·Engineering·6 min read

Why we shipped a MENA-specific cookie database

Cookiebot and OneTrust won't classify a Tabby session cookie. We did. Here's how we seeded 32 MENA-specific patterns and what we learned about Salla, Zid, Mada, and STC Pay along the way.

Field note·Pricing·5 min read

Why we collapsed two Agency tiers into one

The product had Agency at $249 and Agency Pro at $499, with Pro locking features agencies actually wanted on day 1. Here's how we thought about the simplification, the Stripe-side work, and what we'd do differently.

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