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Connect HubSpot, Mixpanel & BigQuery

Last updated: March 18, 20267 min readIntermediateBrandDeveloper

Arqam360 can forward consent events to HubSpot for CRM enrichment, Mixpanel for product analytics, and BigQuery for data warehousing. Each integration operates independently.

HubSpot

1

Get your HubSpot API key

Go to HubSpot → Settings → Integrations → API Key.

2

Connect in Arqam360

Go to Integrations → HubSpot, enter your API key and Hub ID.

3

Test and enable

Click 'Test Connection' and toggle on.

Mixpanel

1

Get your Mixpanel Project Token

Find it in Mixpanel → Settings → Project Settings.

2

Connect in Arqam360

Go to Integrations → Mixpanel, enter your project token and optional API secret.

3

Test and enable

Click 'Test Connection' and toggle on.

BigQuery

1

Create a service account

In Google Cloud Console, create a service account with BigQuery Data Editor role.

2

Download the JSON key

Download the service account key file.

3

Connect in Arqam360

Go to Integrations → BigQuery, enter your project ID, dataset, table, and upload the service account key.

4

Test and enable

Click 'Test Connection' and toggle on.

Use routing rules to control which events get forwarded to each platform. For example, forward only marketing consent events to HubSpot and all events to BigQuery.

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