ArabClicks Cookies and PDPL Consent
ArabClicks affiliate attribution cookies — marketing by definition, and among the easiest to leave firing before consent.
Cookies we detect
Category: Marketing- _ac_session
- _ac_id
- _ac_attr
- _ac_click
- _ac_aff
Detection patterns are taken from our own cookie classifier and are limited to those confirmed in real scans. Patterns we have inferred from vendor documentation but not yet observed are deliberately not listed.
What ArabClicks sets
ArabClicks sets affiliate attribution cookies — a session, a visitor identifier, a click reference and the attribution payload that connects a sale back to the publisher who sent the traffic. They are usually installed once, by a marketing team, and then never revisited.
Why it is classified as marketing
Attribution exists to pay a publisher for a conversion. That is advertising measurement, and no part of it is required for the visitor to browse or buy. It is also persistent by design — the whole point is to survive the gap between the click and the purchase — which is exactly the profile regulators treat as high-impact.
What PDPL requires
Prior consent, without exception. Affiliate tags are usually placed by a tag manager or pasted into the theme, so they commonly fire on first paint regardless of what the banner says — the merchant believes they have consent management because the banner appears. If you run affiliate traffic, test this specifically: decline marketing, complete a purchase, and confirm no attribution request leaves the browser.
How Arqam360 handles it
Classified marketing, declared in both languages, and held by the script and request quarantine until the visitor agrees. The quarantine matters more here than for most tags, because affiliate scripts are frequently injected by a third-party tag manager rather than sitting in your own template where you could gate them by hand.
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