Key terms and definitions for data privacy, consent management, and ad tech.
Saudi Arabia's comprehensive data privacy regulation.
Google's framework for adjusting tag behavior based on user consent status.
Software that manages user consent for data collection and cookies on websites.
Tracking method where data collection happens on the server instead of the browser.
Meta's server-side event tracking API for Facebook and Instagram advertising.
Data collected directly from your own customers and website visitors.
A formal request from an individual to access the personal data an organization holds about them.
The process of obtaining user permission before setting non-essential cookies on their device.
A browser signal that communicates a user's privacy preferences to websites automatically.
The advertising industry standard for communicating user consent to ad tech platforms.
Cookies set by domains other than the website the user is visiting, used for cross-site tracking.
The process of using consent-aware audience segments for advertising and marketing actions.
Google's latest analytics platform for event-based measurement.
A tag management system for deploying JavaScript tags without code changes.
A small code snippet that tracks user behavior on websites for advertising and analytics.
Server-side tracking that sends event data directly from your server to ad platforms.
How long personal data is stored before deletion or anonymization.
Two consent models: opt-in requires active consent before collection, opt-out allows refusal after.