Snapchat Conversions API Integration
Forward consent-aware conversion events to Snapchat server-side. Better match rates and accurate attribution while respecting visitor privacy choices.
Server-side
Event delivery
Consent-aware
Every event tagged
Better
Match rates
How Snap CAPI Works
Server-side event forwarding through Snapchat's Conversions API.
Enter Snap Credentials
Provide your Snap Pixel ID and Conversions API token. Arqam360 validates the connection with a test event.
Consent-Gated Forwarding
Events are forwarded only when the visitor has granted marketing consent. Denied visitors are excluded from Snap event delivery.
Server-Side Attribution
Server-side delivery bypasses browser restrictions. Your Snapchat campaigns get accurate conversion data for optimization.
Snap CAPI Features
Server-Side Delivery
Events flow directly from your server to Snapchat's servers. No Snap Pixel dependency, no ad blocker interference.
Consent Enforcement
Marketing events forwarded only with explicit consent. Full compliance with GDPR, PDPL, and UAE PDPA regulations.
Better Match Rates
Server-side delivery with hashed user parameters improves Snapchat's event matching accuracy compared to browser-side Pixel alone.
Event Deduplication
Unique event IDs prevent double-counting between Snap Pixel and server-side Conversions API events.
Automatic Retry
Failed deliveries retry with exponential backoff. Circuit breaker protection prevents cascading failures during Snap API outages.
Campaign Optimization
More complete conversion data means better Snapchat campaign optimization. Server-side events close measurement gaps.
Who Needs Snap CAPI
Snapchat Advertisers
Running Snap Ads? Server-side CAPI delivers more conversion data for better campaign optimization and audience targeting.
MENA Youth Brands
Snapchat has massive reach among young consumers in Saudi Arabia and UAE. Keep your attribution accurate with server-side delivery.
Multi-Platform Advertisers
Already using Meta CAPI and TikTok Events API? Add Snap CAPI to complete your server-side measurement stack.
Works with the Arqam360 Suite
Every product integrates seamlessly — data flows between them so you don't have to.
Connect Snap CAPI Today
Server-side Snapchat event forwarding with consent enforcement. Better match rates and accurate attribution.