GA4 Measurement Protocol with Consent
Forward consent-aware events to Google Analytics 4 server-side. Accurate measurement that respects visitor privacy and complies with GDPR and PDPL.
Server-side
Event delivery
Consent-aware
Every event tagged
Full
Attribution data
How GA4 Integration Works
Server-side event forwarding through GA4 Measurement Protocol.
Enter GA4 Credentials
Provide your GA4 Measurement ID and API Secret. Arqam360 validates the connection with a test event.
Events Flow Server-Side
Consent events are forwarded to GA4 via Measurement Protocol. Each event carries the visitor's consent state for accurate reporting.
Consent-Aware Analytics
GA4 receives consent signals with every event. Analytics respect visitor choices — no unconsented data collection.
GA4 Integration Features
Measurement Protocol v2
Events sent via GA4's server-side Measurement Protocol. No browser dependency, reliable delivery, and full event parameter support.
Consent State Tagging
Every event includes the visitor's consent state. GA4 can filter and segment based on consent choices automatically.
Server-Side Reliability
Events delivered from server to server bypass ad blockers and browser restrictions. Your analytics data stays complete.
Custom Event Support
Forward custom consent events alongside standard ones. Track consent banner interactions, preference changes, and opt-out patterns.
Attribution Preservation
Server-side delivery ensures conversion data reaches GA4 even when client-side tracking is blocked. Campaign attribution stays accurate.
Real-Time Validation
Test your connection instantly from the dashboard. See event delivery status, response codes, and latency in real time.
Who Needs GA4 Server-Side
Data-Driven Marketers
Get complete analytics data even when visitors block client-side tracking. Server-side GA4 fills the measurement gaps.
Privacy-First Brands
Demonstrate to regulators that your analytics respect consent. Every GA4 event carries proof of visitor consent state.
Multi-Market Analysis
Track consent patterns across MENA, EU, and other markets. Understand how regional regulations affect your analytics data.
Works with the Arqam360 Suite
Every product integrates seamlessly — data flows between them so you don't have to.
Connect GA4 Server-Side
Accurate, consent-aware analytics with server-side event delivery. Set up GA4 Measurement Protocol in minutes.