How to Build Consent-Aware Audience Segments

Traditional audience segmentation ignores consent status, leading to compliance violations and wasted ad spend targeting users who haven't opted in.

What Are Consent-Aware Segments?

Consent-aware segments automatically include consent status as a segment condition — only users who have granted the relevant consent category are included.

Why Consent-Aware Segmentation?

• Avoid sending ads to non-consented users (compliance risk)
• Reduce wasted ad spend on unreachable audiences
• Improve match rates on ad platforms
• Automatically suppress users who withdraw consent
• Meet PDPL and GDPR requirements for data processing

Building Segments

• Define behavioral criteria (visited product page, added to cart, etc.)
• Add consent filter: marketing consent = granted
• Set consent withdrawal trigger: auto-remove from segment
• Configure real-time sync to ad platforms
• Test segment membership with sample users

Consent Withdrawal Suppression

When a user withdraws marketing consent, Arqam360 automatically removes them from all active audience segments and sends a suppression signal to connected ad platforms — in real-time.

Platform Sync

Audience activation syncs segments to Meta Custom Audiences, Google Customer Match, TikTok Audiences, and more — always respecting consent status so you never target non-consented users.