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Tags & Pixels

Tags & Pixels

Forward consent-governed data to 10 platforms with routing rules and full audit trail.

10 Platform Connectors

Each connector transforms consent data into the platform-specific format. Server-side, retried, audited.

Meta CAPI

Conversion API with LDU support

sGTM

Server-side Google Tag Manager

Google Enhanced Conversions

First-party conversion data

GA4

Measurement Protocol

TikTok Events API

Limited Data Mode support

Snap CAPI

Conversions API

LinkedIn Conversions API

Server-side event tracking

HubSpot

CRM event sync

Mixpanel

Product analytics ingestion

BigQuery

Raw data export

Define Who Gets What Data

Create routing rules with conditions and actions. The policy engine evaluates rules in priority order, first match wins.

Conditions

Jurisdiction = GDPR
Consent = marketing granted
GPC = not detected
Domain matches *.eu

Actions

Forward to Meta CAPIMeta
Forward to GA4GA4
Block TikTokTikTok
Transform: strip PIIAll
Policy engine evaluates in priority order

Every Forwarding Decision Logged

Full audit trail for compliance. Every decision records which rule matched, the outcome, the target platform, and the round-trip latency.

Every one
Decisions logged
90 days
Retention
Rule, platform, outcome
Queryable by
Real-time
Aggregate stats
Sample Decision Log Entry
RuleGDPR-EU-Marketing
Outcomeforwarded
Platformmeta_capi
Latency23ms

Your Data Never Touches the Browser

Traditional CMPs rely on client-side tags. Arqam360 forwards data server-side through platform APIs — no ad blockers, no ITP, no broken pixels.

No Data Leaks

Data flows from your server to the platform API. No browser exposure, no ad blocker interference.

Automatic Retry

Failed deliveries are retried with exponential backoff. Integrations auto-disable after sustained failure to protect your account.

Graceful Degradation

If Redis is unavailable, the pipeline falls back to synchronous HTTP delivery. Consent data is never dropped.

Ready to Forward Smarter?

Event Pipeline is available on Pro and Enterprise plans. Upgrade to start forwarding consent-governed data today.

Upgrade to Pro