Your ads are losing data. Here's why — and how to get it back.
A plain-English summary for store owners running paid ads. Apple, Google, and the new Saudi privacy law all changed the rules. Your dashboard now shows fewer conversions than you're actually getting. Here's what to do.
Read the full version
arqam360.com/playbook/simple
How it works (you don't do any of these yourself)
A small banner asks for permission.
The first time someone visits your store, they see a friendly bar with three checkboxes: necessary, analytics, marketing. They tap accept (or change what they want) and the bar disappears. We've translated it to Arabic; we handle the right-to-left layout. You don't write any text yourself.
We track only the people who said yes.
If they accepted analytics, we count their visit. If they accepted marketing, we tell Google and Meta about them. If they said no, we don't track them at all — not even a little. This is what the new laws require, and it's what makes your remaining audience cleaner and more valuable.
We figure out who's the same person across visits.
Someone visits on their phone today, then opens your site on their laptop tomorrow. We connect those two visits when they log in or check out — same customer, same person — so your reports actually count them as one buyer, not two.
You build customer lists in plain language.
From your dashboard, you create lists like "people who bought from me twice in the last 90 days" or "people who added to cart but didn't check out." No SQL, no code. Just clicking checkboxes. These lists are the customer audiences you'll target with ads.
We send those lists to Google, Meta, and ten other platforms.
Your audience lists flow automatically to Google Ads, Meta (Facebook + Instagram), TikTok, Snapchat, LinkedIn, GA4, and more. Each one gets the consent permission attached, so they only show ads to the right people — and they count more of your sales correctly.
Three things you'll actually notice
Your ads count more sales.
Google starts attributing the conversions it currently misses from non-consented visitors.
Your audiences are cleaner.
Bots and accidental visitors stop ending up in your remarketing lists.
Your store is legal.
Saudi PDPL, UAE PDPA, Egypt, Bahrain, Oman — full audit trail of every consent.
What changed (and when)
iPhone users can now refuse tracking.
Around three out of four tap "Ask App Not to Track." Most iPhone users are now invisible to pixel-based attribution.
Google needs visitor permission first.
Without the new permission signal, Google Ads shows your ad but stops counting many of the sales it caused.
PDPL is actively enforced.
Saudi fines start at 5 million SAR. UAE, Egypt, Bahrain, Oman have similar laws. Visitor consent is now legally required.
Works for website AND app
Website: One-click install on Salla, Zid, Shopify, WordPress. Custom site? One line of HTML.
App: iPhone (iOS) + Android. Apple Privacy Manifest and Play Data Safety form generated for you.
Paste your store URL on arqam360.com/scan. We'll show you exactly what's tracking your visitors right now and whether you're at risk under the new laws. No signup, no credit card.